Steps For Using Direct Mail Marketing Effectively

Surviving in today’s business economy is very difficult, since everyone is striving to increase and maintain their marketing budget and is looking for ways to save money without compromising on quality of products and services. The best option for achieving this is by using the best direct mail marketing strategy. Direct mail marketing is still the No.1 marketing medium used by many big corporations and successful sales companies.

Direct mail marketing is a traditional and unique form of marketing that can help you increase your sales. With the best direct mail services and the best direct mail marketing strategy, your “message” will successfully get to your clients and target many potential ones. Try to find a reliable 3PL company that offers the best direct mail services that will save you time and money and increase your sales. Read on to find out what are the steps for using best direct mail marketing strategy effectively.

Map Out A Plan – A successful marketing campaign depends on a reliable and best direct mail marketing strategy. Above all, you must have a plan, otherwise, the chances of hitting the average response rates of 1 – 3% is very small. A good marketing plan will determine your goals, products and services, competition, sales, marketing organization and budget. When mapping out a plan, make sure you do the following:

• Set a goal for your direct mail campaign
• Combine/merge direct mail with other mediums
• Send mail outs at least 4 times. Recent reports have shown that mail outs delivered at least 4 times received higher response from targeted audience
• Devote time to create offers
• Identify and decide on the marketing process

Determine Your Target List – This is maybe one of the more essential elements for running the best direct mail marketing strategy. The response rate and as much as 40% of your direct mail success depends on your mailing list. To make sure you have the appropriate list, profile your target audience.

The next thing you need to determine is the completeness of the list and make sure that your list is accurate. If you spend money on sending mail outs to invalid addresses, your investment will be a waste of time and money.

Define Your Offer – A successful offer:

• Must have a relevant direct connection to your target list
• Must be specific
• Do not promote more than one product
• The offer needs to be time-sensitive
• Must be clear and easy to understand
• Must include a 100% satisfaction guarantee

Choose A Format – Choose one of the three direct mail formats – postcard, business letter or 2D/3D package. Be creative and make your direct mail format clean, readable and well packed.

Track Your Results – Track your results based on your set goals. For example, if your goal is attracting new customers, determine how many customers responded to your mail outs and visited your website. Also, if after 4 sent brochures or flyers, you do not have a response rate of 1-3%, you should reevaluate.