The Australian beauty and skincare brands are moving people from different parts of the world away from multi-step complicated regimes and towards more simple, natural beauty products. Nicknamed A-Beauty, Australian beauty is all about effortlessness, joy, and a celebration of the country’s unique flora and fauna.
Aussies are known to have a more laid back style with much less time invested in their choice of wardrobe, accessories and beauty routine. We prefer chilling at the beach and we love cutting corners. This explains why a lot of our beauty products are multi-use. A-Beauty is about choosing products that are so effective that you don’t have to work so hard on your look. This effortless-yet-effective philosophy is grounded in highlighting natural ingredients that nourish, protect and soothe the skin without complex routines, steps and formulas.
Considering the fact that 80% of Australian botanicals are unique to its shores, there is a range of ingredients you might never have tried. A-Beauty formulas are suitable for all skins and deliver impressive results. Here are the best A-Beauty brands to have on your radar the next time you go on a shopping spree.
Sukin Skincare is a well-known brand present in the industry since 2007. Their products contain key botanicals, essential oils, and antioxidants that result in a line of products that actually work without any chemicals whatsoever. The brand was one of the first in the industry to say “No” to artificial additives and harsh ingredients that can harm our well-being, the animals and the environment we live in. Sukin Skincare believes that all ingredients they need for the making of their products can be found in nature. And that’s exactly what makes their products so special. Sukin Skincare is also vegan and cruelty-free – plus, the brand’s packaging is also biodegradable. It is a brand that truly understands what beauty consumers want – skincare that is good for their skin and good for the environment. One of Sukin Skincare’s favorite products is their Super Green Detoxifying Facial Scrub. Aside from being one of the scrubbiest facial products I’ve tried, it also has an amazing fruity scent, leaving the skin soft and glowy.
The Frank Body brand was created in a Melbourne coffee shop, where two friends had an idea for used coffee grinds. Today, the brand has an office in Melbourne as well as an international office in NYC. Still, all the products are made in Australia. Although the coffee scrub is not a new idea, the brand made it usable, fun and simply better. The Frank Body coffee scrub features a combination of all the right ingredients to change your shower experience and leave you with soft and smooth skin. The brand offers a whole range of products for face and body.
Jurlique is a luxury skincare brand that uses ingredients planted and harvested on the Jurlique farm in Adelaide Hills – one of the most unpolluted and untouched regions in the country. The brand’s vision is to create a pure and natural skincare range, harnessing the healing powers of nature. The ingredients used in the product’s creation are handpicked when they are naturally at their peak and then they undergo the Jurlique Bio-intrinsic processing to preserve the full potency of the ingredient. The brand’s Nutri-Define range is popular due to its anti-aging benefits.
Grown Alchemist is a popular brand among the lovers of the powers of nature. The brand creates its organic products with care and respect to the environment, ensuring the formulations and practices are sustainable. Established under the clinically proven belief that organic products are richer in antioxidants and essential nutrients, Grown Alchemist certified organic products provide the restorative benefits of the natural realm. The Balancing Toner with rose and ginseng and the Hydra-Repair Eye Balm are the most popular products from this renewed company.
Having the Australian lifestyle in mind, Eleven Australia has created a line of products that are simple and do exactly what they are supposed to do. The brand is the antidote to a complicated and ineffective hair care routine. Their products are nourishing and effective and come at an affordable price. Furthermore, Eleven Australia is PETA-approved and free from parabens. The brand’s most popular product is the Sea Salt Texture Spray.
The main goal of this brand has always been to create quality. To ensure a high level of product efficacy, Aesop sources plant-based ingredients from all around the world. One thing that truly sets the brand apart from other brands is its independent approach to product research. Aesop has its own chemists that work in a custom laboratory, which means their research and development is not influenced by third parties. Another great thing about this brand is that they listen to their customers. New products are created based on genuine beauty needs voiced by their true followers.